Corporate Social Responsibility

Threebyone Pty Ltd - the home of Rolla's Jeans - is committed to treading a lighter path and respecting all workers in our value chain.

We recognise our role in shaping a more sustainable and responsible future for the fashion industry and are excited to be part of the innovations taking place to create meaningful change. Whilst we acknowledge we have a lot more to learn, we are certainly making significant progress every day and remain committed to making socially and environmentally sustainable choices throughout our processes.

As we continue on this journey, we look forward to working with our industry partners and you, our customers, as we progress on our journey towards being the most responsible brand we can be.

Supplier Relationships

We are committed to fostering a positive relationship with those who produce our products, ensuring they are respected and provided with dignified work.

We view our suppliers as partners and work with a small selection of factories, specialists in their field. We are actively mapping and auditing our factories using independent audits conducted to best practice methodologies such as SMETA. We also work closely with our mills, some of which you can learn about below.

Supplier Code of Conduct

All of our suppliers are required to agree to and sign our Code of Conduct as part of our onboarding process. The Code establishes our minimum expectations and standards regarding employment practices, health and safety, and environmental compliance.

To ensure these standards are being upheld and our factories operate in compliance with national laws, international conventions and best practice industry protocols, we obtain independent third-party audits of the factories producing for Threebyone Pty Ltd every two years. Our preference is the SMETA audit methodology however in the interests of reducing audit fatigue, we are willing to accept audit frameworks of similar rigour.

We are proud to be working with laundries that have been with us since the beginning some 9 years ago and work closely together to develop the unique washes our brands are known for. Our Creative Director travels to our laundries multiple times a year to work on wash developments ensuring that the latest innovations in sustainability are incorporated across all ranges. We’re excited to be making great progress in this space.

Product Development & Sustainability

Threebyone Pty Ltd acknowledges our responsibility to reduce our environmental impact in every way we can.

As an industry, we must innovate for a more sustainable future. Threebyone Pty Ltd staff, designers, factories, and laundries are all focused on decreasing our footprint in many different ways including the elimination of hazardous substances in our products and increasing the sustainability of the raw materials we source.

Our commitment, across both our supply chain and our business operations which includes our stores and Head Office, is focused on the reduction of energy usage, water waste and recycling of landfill material.

Our denim mills are leading the way in sustainability.

We’re passionate about working with the best mills in the business, particularly those making sustainability a priority so we’re proud to share some of our key partners and their efforts.

Turkey is known worldwide for their expertise in denim. We work with Kipas and Orta, both of which are committed to reducing their environmental impact.

Orta is one of Turkey’s leading denim mills and an early pioneer in sustainability. They are also certified to the ISO14001.2004 and SA 8000: 2008 standards and carrying accreditations to Oeko-Tex Standard 100, the Global Recycling and Organic Content Standards as well as GOTS (Global Organic Textile Standard).

Their innovations include a unique indigo dyeing process which reduces water usage by 70%. Keen to learn more about their achievements and progress? Read their sustainability report here.

We’ve developed some of our Australian Cotton range with Neela Blue who have built a state of the art vertically integrated denim mill in Pakistan with sustainability at its core. They’ve built one of the only Leed Gold Certified denim mills in the world. LEED certification is no easy feat, particularly achieving GOLD status and means they substantially reduce their energy, carbon and water use in the manufacturing process.

Neela Blue also carries certifications to Oeko-Tex Standard 100, the Global Recycling and Organic Content Standards as well as GOTS. Learn more about their commitment to sustainability here.

We’ve also worked with Advance Denim on our Australian Cotton denims. Advance was one of the first denim mills in China. A partner of the Cotton LEADS alliance and certified to the GOTS4.0, Organic Content Standard 1.0, Global Recycling Standard 3.0 and Okeo-Tex Standard 100, the mill also treats all wastewater ensuring zero sewage discharge. Advance carries the environmental management certification ISO14001:2004.

Responsible Sourcing & Innovation

Raw Materials
Up to two-thirds of the environmental impact in the garment industry occurs at the raw materials stage, even before products are made. Being a denim company first and foremost, the fibre we use the most is cotton so we’ve started there on our journey toward responsibly sourced materials.

Australian Grown Cotton
Traceability and transparency go hand in hand. Throughout our ranges, we choose to adopt a large percentage of Australian Cotton. Australian cotton is the most water-use efficient cotton in the world, with yields three times the world average. As a thirsty crop, we think supporting Australian grown cotton which has continued to demonstrate improvement when it comes to water use over the past 15 years makes sense. With a 40% increase in water productivity over that time and a reduction in the use of pesticides by 90%, we’re committed to ensuring we support more Australian cotton.

Circular Design
We’re at the beginning of exploring circularity and the opportunities that it offers the fashion industry in reducing our reliance on (raw materials) products from livestock and petroleum industries.

Restricted Substances
Our suppliers must comply with our Chemical Requirements policy which is continually updated in line with regulatory developments. As an international company that sells all around the world, we are also responsible for adhering to chemical standards and regulations in various countries.

Designed For Longevity - How To Care For Your Denim

We want you to enjoy your Threebyone Pty Ltd purchases for as long as you can. We use premium fabrics and finishings to ensure our jeans are built to last and encourage you to repair them as much as possible to get the most out of them.

With around 25% of the carbon footprint of a garment coming from the way we look after it, we think it’s a no brainer to do our part to reduce our environmental impact. Follow these tips so you can help tread a lighter path on the planet, and of course, get as much life out of your jeans as possible.

Reduce the number of times you wash your jeans. We’re big fans of letting denim develop that lived-in look and allowing them to age gracefully. Besides the huge benefit of reducing water use, fewer washes allow your jeans to develop their own look.

Washing in cool or cold water saves energy as well as protects against shrinking.

It’s a good idea to wash your jeans on their own or with similar dark colors the first time you wear them and always turn them inside out. This minimizes abrasion and fading.

Ditch the dryer and air dry instead if you can. Tumble dryers weaken fabric fiber. Drying inside on a clothes rack or outside in the shade, this option again saves energy, avoids shrinkage and extends the life of your jeans. If you’re drying outside just turn them inside out to avoid fading.

Use an eco-friendly washing detergent sparingly. Harsh chemicals don’t belong on your clothes nor the environment so look for gentle products and preferably liquid over powder which can sometimes leave a residue. Don’t use bleach either. It’s not a friend of denim.

Found a stain? Try spot cleaning instead of a full wash. And adding a little white vinegar to your wash can also help to eliminate any lingering odors as well as act as a softener.

If you’re really committed – hand wash! This uses zero energy other than your own. Soaking in a small amount of detergent, a small-cap full, for around 30 minutes should do the trick.

Finally, when in doubt, read the care label!

Reducing Our Environmental Impact In Our Own Operations

Our team is passionate about the environment and championing sustainability. Our environment group meet monthly to workshop solutions and come up with initiatives to implement which lessen our own footprint. Their first step was to assess what measures we could take to reduce our impact at Head Office. Even the smallest things can add up and make a difference. So far we’ve:

Equipped every team member with a KeepCup and banned disposable coffee cups in our office. Even visitors are provided one!

Banned the use of single-use plastic bottles during meetings and conferences.

Implemented recycling of all soft plastics and recyclables.

Started to compost all food waste.

Eradicated the use of aerosol air fresheners.

Switched our toilet paper to Who Gives a Crap brand which is 100% recycled and donates 50% of its profits to charities investing in sanitation in underserved regions. If you don’t know about them, you should! Check them out here.

Switched all light bulbs to energy-efficient bulbs.

Commenced using compostable mailer bags for any items shipped from Head Office.

We know we can do even more and will continue to look for ways to reduce our impact in every way we can.


Since we began, our in-store carry bags have been made from paper and we’re actively looking into reducing the amount of poly bags our products are shipped in as well as assessing more environmental alternatives to plastic. Watch this space!

Animal Welfare

Threebyone Pty Ltd requires all animals involved in our supply chain to be treated humanely and in accordance with the internationally accepted ‘Five Freedoms’ developed by the RSPCA.

Freedom from hunger and thirst.
Freedom from discomfort.
Freedom from injury or disease.
Freedom to express normal behavior.
Freedom from fear and distress.

All animal-sourced materials must be by-products of the food industry. We do not use real fur, exotic skins or hair from the angora rabbit in our products.

Supporting Our Community

We are committed to supporting and aiding local and international charities and initiatives. We send full, non-defect garments in complete wearable condition to numerous charities and foundations.

Save The Children
We work directly with Save the Children, Australia’s largest aid and development agency dedicated to helping children, by donating samples and canceled styles in wearable condition. Learn more about Save the Children here.

Berry Street
Each Christmas, we partner with Berry Street Charity by donating 10% of all sales over the Christmas Period to help children, young people and families impacted by abuse, violence and neglect. Learn more about Berry Street here.

The Social Studio, Melbourne
We proudly donate denim offcuts and samples, partner with and support The Social Studio in Collingwood, Melbourne. A fashion enterprise that champions the values of diversity, community, education and environmentally sustainable design by working with and for young people from new migrant and refugee communities. Find out more here.

Supporting Circularity & Innovation

Circular thinking is one of the most exciting developments for the garment industry and provides a key solution to collectively reducing our environmental impact and reliance on natural resources. We’re motivated by the amount of innovation taking place around textile waste and regeneration and take every opportunity we can to provide our support.

Deakin University, Victoria
We proudly assist Deakin University in their continual research into a circular economy by donating denim and other materials to their studies. This support went on to help Deakin University win a Global Change Award by designing a process that lets one used pair of jeans dye ten new pairs, requiring no water usage. Have a read about this incredible innovation here. We’ve also partnered with Deakin University in a Sustainability Victoria submission with the goal to recycle denim for use in concrete reinforcement and building & construction.

Tex Rex Australia
We have sent denim waste to Textile Recyclers Australia who use this to make furnishings and furnishing stuffing as well as re-purpose textiles into new yarn.

RMIT University, Victoria
We continue to support RMIT University fashion students by donating textiles, fabrics, and denim off cuts to their classes giving them resources to use in their studies.

Young Designers
We often support young designers interested in upcycling by providing offcuts and leg panels used in the development process. Here is just one example of how they are using this fabric - amazing!

Local Council
We have engaged with members from our local council in Melbourne who are helping us to find ways to donate our denim waste responsibly.