Classic Denim, Reimagined

Our women’s denim collection brings together vintage roots and modern silhouettes for jeans that feel as good as they look. Born in Australia and worn around the world, our denim is designed for confident, effortless dressing, with considered fits and fabrics that feel like they were made for you. Every element of our denim is designed to work together to create that unmistakable Rolla’s shape, from the way each pair sits at the waist to the shape through the leg and back. Every detail is designed to feel right, hold its shape and flatter your natural silhouette. We focus on timeless cuts and premium fabrics to ensure your favorite pair has that authentic throwback feel.

Our Iconic Spade Pocket

A Rolla’s signature, our spade pockets are a defining detail across some of our most-loved denim fits. Specially angled and shaped at the back they help create our signature peachy effect, giving each pair of jeans a flattering shape that feels naturally made for you. Find them on the Eastcoast Flare, Sailor, Gigi Barrel, Midtown Boot and Loulou Straight.

Finding Your Rise

The secret to the perfect pair of jeans starts at the waist. We’ve curated our collection across three essential rises to ensure you find a pair that feels right for you. Our High Rise jeans are the ultimate classic, designed to sit above the belly button for a secure, leg-lengthening effect that pairs perfectly with tucked-in tees. For an easy, everyday feel, our Mid Rise sits just below the belly button, offering a versatile middle ground with an easy, natural fit for all body types. Our Low Rise cuts sit comfortably on the hips for a relaxed, effortless aesthetic.

The Silhouettes Defining the Season

Discover our full range of fits thoughtfully shaped to feel good on and move naturally with you.

Straight Leg: The quintessential "forever" jean. With a consistent width from hip to hem, our straight-leg cuts, like Meg Straight, offer a clean timeless profile with shaping through the waist, seat and leg.

Wide Leg: For a leg-lengthening look, our wide-leg a-line styles are a must. Our iconic Sailor range is fitted through the waist to prevent gapping and is specially angled and shaped at the back to create that signature, flattering peachy silhouette that feels as good as it looks.

Barrel Leg: A fashion-forward favorite. Whether you prefer a super high-rise like the Gigi Barrel or a more streamlined mid-rise like our Arc Barrel, these sculptural silhouette gently taper toward the hem for a unique, architectural fit.

Bootcut: Our latest must-have silhouette. These slim-fitting styles, like the Midtown Boot, offer a timeless, elongating profile that sits perfectly over your favorite footwear.

Flares: Our signature Eastcoast Flare leads the way for vintage inspired style. Specially angled and shaped at the back to create a flattering, peachy silhouette, these are designed to celebrate your natural curves and feel made to fit you.