Introducing our latest campaign, featuring supermodel Helena Christensen

A 90s icon and original Rolla’s muse, Helena’s influence on shaping the fashion world is undeniable. This campaign honours the timeless nature of denim. Together, we celebrate its ability to evolve, inspire, and remain a powerful expression of personal style that continues to captivate the fashion world through the decades.Sign up below to be notified when it launches.

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